WHY BUY LOCALLY GROWN PRODUCE? Farmers’ Market produce is picked ripe and sold that day, just hours off the vine (not days). You can taste the difference! You can meet the farmers who grow your food, ask when it was picked, how it was grown. Kids love learning from the Farmers! You’ll find unusual varieties of fruits and vegetables – those bred for flavor, not uniform in size, or ability to travel. When produce is grown and purchased locally, the money remains in the community and stimulates the local economy.